Beauty Business Coaching Australia | Beauty Industry Leaders

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Trusted by over 350 beauty professionals

Proven method with strategy + hands-on execution

30-day money-back guarantee

AS SEEN IN

Hi there, I’m Sammy Kennedy.

Business strategist, coach, and founder of Beauty Industry Leaders.

And your behind-the-scenes partner in building a profitable, sustainable beauty business.

I started out where many of my clients are now: overwhelmed, underpaid, and stuck on the tools. I was passionate but burnt out... Until I built the systems, brand, and strategy that turned everything around.

My Story

BRANDS I'VE PARTNERED WITH

How we can work together

I started out where many of my clients are now: overwhelmed, underpaid, and stuck on the tools. I was passionate but burnt out... Until I built the systems, brand, and strategy that turned everything around.

Not sure which one is right for you? 
Book your free strategy session and we’ll figure it out together.

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MY METHOD

My proven method is built on 3 levels of support

Consulting

We step into your business like a strategist, auditing your numbers, systems, and client journey, then giving you tailored solutions across pricing, marketing, and operations.

Coaching

Strategy only works if it’s implemented. We guide you through roadblocks, keep you accountable, and help you build the habits of a true CEO.

Mentoring

With real experience scaling multiple six and seven figure businesses, Sammy shares the lessons, shortcuts, and leadership skills you can’t find in textbooks.

And yes - we don’t just give advice. We can also help to implement changes.

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Most coaches hand you a to-do list and disappear.

I stay to help you execute it.

I've helped hundreds of beauty salon owners, educators, and trainers:

Double repeat bookings through optimised marketing strategies and funnels

Raise prices (without losing clients)

Secure a minimum 30% profit margin

Reclaim at least 15+ hours a week through improved systems & automations

Finally feel in control of their business again with better systems

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30-day money back guarantee

I'm confident this we can bring your business to the place you've dreamed of - both financially and in giving you your time back. But if you don’t feel like you’ve gained clarity, strategy, or direction in 30 days, I’ll refund you in full.

Testimonials

Join 300+ salon owners, educators, and trainers who’ve used my method to create a business they actually want to run.

How we can work together

Video testimonials

Join 300+ salon owners, educators, and trainers who’ve used my method to create a business they actually want to run. Hear how women like you are finally stepped into their power as educators, mentors, and industry authorities:

- Cristina Ashleigh

- Leeanna

- Isabella

How it works

Step 1: Book your free Strategy Session

Tell me a little about your business and what’s feeling stuck. We’ll jump on a 30-minute call to identify what’s not working and map out your next best steps (which you can do on your own, or I can help you execute).

Step 2: Get a custom growth plan

If we’re a good fit, I’ll recommend the best coaching or support package for your goals. You’ll walk away with a clear strategy, pricing insight, and exactly where to focus first.

Step 3: Get results with hands-on support

Once you sign on, we get to work, together. You’ll receive tailored coaching, access to all of my templates, resources, and even support from my team to help upgrade your business - without too much extra work for you - as I know you are already flat out!

You don't need to have it all figured out - that's what I am here for.

Our first call will be about seeing what's possible for you over the next 12 months, a tailored plan on how we can get there, and give you the confidence to dream bigger.

Upcoming events & on-demand learning

Frequently asked questions

I’ve never worked with a business coach before... how does this actually work?

That’s totally normal, most of my clients are in the same boat when they start.

We begin with a strategy session where we get clear on what’s not working and where you want to go. From there, I create a step-by-step plan tailored to your business. But I don’t just hand it over — I help you implement it with expert guidance and my team’s support so you’re never doing it alone.

What if I don’t know what systems I need or what “systems” means?

“Systems” just means creating repeatable ways to get things done — like automating bookings, client rebooking, content, or payments so you’re not doing it all manually.

You don’t need to know anything upfront — I walk you through what you actually need (and what you don’t) so you can stop guessing and start feeling in control.

I’m already so busy… do I really have time to work with a coach?

This is designed to save you time, not take more of it.

We’ll focus on cutting the noise, fixing what’s not working, and building systems that give you back your hours. Most clients start freeing up time within just a few weeks and wish they’d done it sooner.

What makes you different from other coaches?

Most coaches give advice and disappear. I don’t.  

I help you build a profitable, high-end business — and then I help you put it into place with my expert team so you're supported every step of the way.  

You’re not just getting ideas — you’re getting execution, accountability, and results.

I’m scared to raise my prices or change things. What if I lose clients?

This is actually one of the biggest fears I help clients overcome.  

We work together to refine your brand, attract premium clients who value your services, and communicate your value clearly so clients want to stay and invest more.

Is this suitable if I want to teach or mentor other beauty professionals?

Yes! I work with salon owners who want to expand into education, mentorship, or launch their own training programs.

I’ll help you structure your offers, build your authority, and launch in a way that feels aligned and sustainable.

What if it doesn’t work for me?

This is a proven method used by over 300+ beauty business owners AND it’s backed by a 30-day money-back guarantee.  

If you show up and implement, and you don’t see a clear path to results, I’ll refund you, no questions asked! Your success means everything to me.

Free resources to get you started

Free Breakeven Cost Calculator

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LISTEN NOW

Raising the standards of the Beauty Industry, one conversation at a time.

Featuring top educators, mentors, and beauty professionals shaping the future of the industry, you'll learn how to scale smarter, charge your worth, and position yourself as the true authority in your space.  

Each episode is packed with real strategies, proven frameworks, and insider stories from leaders who’ve built businesses that are both profitable and sustainable. You'll get insights on how to: