ABOUT ME

Hii, I’m

Sammy Kennedy

Helping Beauty CEO's build a business (and life) they love.

My story

When I first started in the beauty industry, I thought working harder was the answer to every problem. Longer hours, more clients, saying yes to everything.

The result? Burnout, stress, and the constant feeling that no matter how hard I tried, it was never good enough.

I know exactly how it feels to:

Compare yourself endlessly to competitors.

Wonder why you’re still struggling despite doing “all the right things”

Feel chained to the salon with no freedom to enjoy the life you’re working so hard to create.

That’s why I created Beauty Industry Leaders, to help salon owners, trainers, and educators:

Step into their role as respected experts

Master their money

Providing tools and resources to help my community continually grow & evolve

Create sustainable success without sacrificing their health or happiness

Connect with other amazing women in the industry

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BRANDS I'VE PARTNERED WITH

Why work with me?

I scaled one of my businesses from zero to one million dollars in just seven months.

I have built one 6-figure business, four multi 6-figure businesses and one 7-figure business from the ground up.

I have been involved in eight family businesses over the last 18 years.

I am a multi industry entrepreneur with ownership experience across entertainment, events, beauty, hospitality and coaching.

I have worked with over 350 beauty business owners to help them stop burning out, get fully booked, build profitable systems and finally see the results their hard work deserves.

I know the journey from overwhelm to balance because I have lived it. I was once overworked and underpaid until I built the systems, brand and strategy that changed everything.

Today, I teach those exact frameworks to beauty business owners, educators, and salon leaders who are ready to stop winging it and start building something sustainable, profitable, and most importantly, fulfilling.

How we can work together

My Mission

My mission is simple: to help beauty industry professionals stop surviving and start thriving.
When beauty leaders rise, the whole industry rises with them; and I’m here to make that happen.

How I can help you

Whether you’re looking for a quick breakthrough or a complete business transformation, I have packages to meet you where you are:

Not sure which one is right for you? 
Book your free strategy session and we’ll figure it out together.

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Testimonials

Join 300+ salon owners, educators, and trainers who’ve used my method to create a business they actually want to run.

How we can work together

Your success is non-negotiable

I’ll be honest... Working with me isn’t about ticking boxes or collecting more “feel-good” ideas you never use.

It’s about building the systems, strategies, and confidence to finally create the business and lifestyle you’ve been dreaming about since day one.

And because I know investing in yourself can feel scary, everything we do together is backed by my 30-Day Money-Back Guarantee. You either see measurable progress, or I refund your investment.

Go to Services

Not ready for 1:1? Start here

Booked without burnout masterclass

In just 90 minutes, you'll learn exactly how to grow your client base without losing your freedom, your profits, or your mind.

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Booked, banked & in demand course

Learn the simple system to get fully booked, generate consistent income, and finally step out of survival mode - and get 20+ hours back in your week.

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Business retreat in Vietnam – feb 2026

Scale with a signature offer that adds up to $20,000 per month in recurring revenue, a 12-month marketing strategy + proven systems to free up 10-15 hours of your week.

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Free resources to get you started

Free Breakeven Cost Calculator

Fully Booked
Formula

You are just one step away from your dream life

The fastest way to know if we’re a good fit? A free 30-minute strategy session.

We’ll talk through your challenges, uncover your biggest growth opportunities, and map out your next steps. No obligation to continue coaching, this session is on me.