The Beauty Business Society

Elli Forsyth

From 1st Jan - 31st Dec 2024 Tash made $83,756 but from 1st Jan - end of August 2025 she’s already done $126,000 so once the end of 2025 comes around, I’ll likely use those 2 income screenshots to compare growth rather than the months.

The challenge

When Elli launched Beauty Business Society, she had the expertise but no business foundation to match.

She was starting from scratch with:

Just 197 Instagram followers

No brand identity or marketing strategy

No pricing structure and unclear offers

And no clients booked in.

Despite over 15 years of industry experience, her consulting business didn’t have the systems or positioning to attract the right clients.

Strategy:

Together, we built her consulting business from the ground up, ensuring every piece aligned with her expertise in leadership, systems, and team management:

Brand Identity That Speaks CEO 
Crafted a premium brand presence that positioned Elli as a trusted authority.

Ideal Client Targeting 
Pinpointed the exact type of businesses she could transform, ensuring her work delivered maximum impact.

Offer Suite Clarity 
Structured her offers with clear inclusions, pricing, and messaging that highlighted her unique value.

Sales Deck & Consulting Package 
Designed a tailored client guide showcasing who Elli is, how she helps, and why she’s different - making it easy for businesses to say yes.

Financial Clarity & Pricing Power 
Broke down Elli’s breakeven costs, profit margins, and charge-out rates, giving her confidence in exactly what she needed to charge to be profitable and where to reinvest into her growth.

Sales Funnel & Systems 
Built a streamlined journey from enquiry to onboarding, retention, and offboarding so every client experience was seamless.

Process Simplification 
Freed up her time and energy by streamlining her backend operations.

Results

In less than a year, Elli’s consulting business transformed:

Client Wins: Signed 6 clinics in her first 3 months.

Clinic Growth: Helped one clinic jump from $60K to $104K/month.

Revenue: Hit consistent $10K months within 6 months.

Demand: Built a waitlist of clients to return to after maternity leave - fully booked from January 2026 onwards.

Reach: Expanded nationally, working with clinics across Australia.

Audience Growth: From 197 followers to 500+, with a brand presence that attracts CEOs.

Sammy—where do I even begin? Maybe with our discovery call… what was supposed to be a quick chat turned into a two-hour conversation that ended with me not just as a signed client, but as a friend for life.

What struck me most was that Sammy isn’t about pushing a sale or locking you into a package. She genuinely cares about what’s best for your business—even saying she’d happily refer you to one of her trusted industry partners if that would serve you better. Honestly, that first call alone was so full of insight and value that I felt I should have paid for it.

In just a few short months, Sammy helped me take an idea and turn it into a thriving business. With her guidance, I:

Signed 6 clinics in my first 3 months.

Helped increase one clinic’s revenue from $60K to $104K in a single month.

Expanded my reach, now working with clinics all over Australia.

Sammy has a rare gift: she can see the bigger picture for your business while breaking it down into clear, actionable steps that feel completely achievable. She doesn’t just give advice—she walks alongside you, supporting you as you turn your vision into reality.

If you’re ready to stop dreaming and start building the business you’ve always imagined, you couldn’t ask for a better ally than Sammy.

Thank you Sister for everything, your the GOAT!

- Elli Forsyth

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