Boutique Beauty Bar

Natasha Chesworth

From 1st Jan - 31st Dec 2024 Tash made $83,756 but from 1st Jan - end of August 2025 she’s already done $126,000 so once the end of 2025 comes around, I’ll likely use those 2 income screenshots to compare growth rather than the months.

The challenge

When Natasha first came to me, she was stuck in the cycle so many beauty business owners know too well.

She had:

522 followers on Instagram

Revenue hovering at $2–3K/month

Revenue hovering at A menu packed with services (teeth whitening, brows, lashes, fat freezing, tattoo removal, RF skin tightening)

And a bank account that didn’t reflect the time, money, and energy she was pouring in.

Every time things slowed down, Natasha would invest in another training or piece of equipment, hoping it would bring new clients through the door.

But the return just wasn’t there.

The missing link? A clear strategy and a system to attract, convert, and retain clients.

Strategy:

Together, we built Natasha’s business back from the inside out:

Rebrand & RefocusRebrand & Refocus 
Streamlined her services to focus on the treatments she loved, had strong profit margins, and positioned her as the expert.

Marketing Messaging Makeover 
Shifted her messaging to speak directly to high-end clients who value quality.

Local Facebook Group Lead Generation Strategy
Built a simple Facebook group marketing strategy that consistently delivers leads - one post generated 196 leads in under 24 hours.

DM Conversations that Convert 
Transformed her sales approach from blunt, masculine “push” into genuine conversations that built rapport, trust and converted into bookings.

Smart Scheduling 
Went from being open 6 days a week down to 2, then scaled back up strategically - only adding hours as demand grew.

Support Systems 
Hired a VA to manage social media and keep her focus on client delivery and growth.

Results

From this

To this

Revenue Growth: From $6K to $18K months (in 9 months)

Client Demand: Fully booked two months in advance with 95–98% client rebooking and retention rates.

Online Presence: From 522 followers to 2,600+ and 158 five-star Google reviews.

Client Demand: Fully booked two months in advance with 95–98% client rebooking and retention rates. Freedom & Lifestyle: Holidays to Bali and New Zealand, a professional rebrand, and choice to work 4 days per week.

From $6K to $18K Months
Here’s How Tash 3X’d Her Revenue in 9 Months

April 2024

July 2024

October 2024

November 2024

January 2025

When I first found Sammy back in 2022, I was stuck in the “new business” phase, unsure how to grow and honestly feeling overwhelmed. At that point, I was scraping by with 4 or 5 bookings a week and had no real direction.

I will admit, in those early days I was stubborn. I expected the results to come without really putting the hard work in. I kept telling Sammy nothing was working, but the truth was that I wasn’t doing anything to make it work. For almost 2 years I stayed stuck in that mindset.

Everything changed in June 2024 when I decided to give it another shot and joined Sammy’s Fully Booked Formula group course. That was the turning point. My mindset shifted, I started implementing what she was teaching, and suddenly it all began to click. The strategies worked, and for the first time I felt in control of my business growth.

Fast forward to 2025 and the results speak for themselves. This year alone I have already made $127,568, which is $26,302 more than in all of 2024, and we are still only partway through the year. I have had six months hitting over $15k, been able to take two overseas holidays in less than six months, and all while keeping a steady flow of clients.

Now I work just 4 days a week with around 20 to 25 clients, and I am consistently fully booked or close to it. My retention and rebooking rates are high, and my marketing brings in so many new clients that I have actually reduced how often I promote in Facebook groups because I simply cannot keep up with the demand. Clients know they need to book 4 to 6 weeks ahead or watch closely for a rare last minute cancellation.

The biggest shift has been my mindset. I no longer stress about finding clients, now my “problem” is fitting everyone in. That shift in confidence, clarity, and structure is thanks to Sammy.

Working with her will absolutely change your business, but you have to be ready to put in the effort. Nothing comes easy, but once you nail your marketing and apply the mindset she teaches, it becomes second nature. My business still has its ups and downs month to month, but I have a reliable, steady flow of income and clients, and that peace of mind is priceless.

I still check in with Sammy for refresh training every now and then, and it is worth it every single time. She has been one of the most valuable parts of my business journey, and I could not recommend her more.

Thank you Sammy, for helping me turn things around and build not just a business, but a lifestyle I once only dreamed about. 💗

- Natasha Chesworth

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