Cosmetic Tattoo Artist & Educator

Clarissa Visage

Overwhelmed by admin, with little clarity on financials and next steps, we simplified her backend with systems, gained confidence in pricing, and grew her client base with ease.

The challenge

With over 15 years of experience and a reputation for producing exceptional work, Clarissa was no stranger to success - but behind the scenes, her confidence had stalled, her momentum had slowed, and she found herself stuck in a routine that wasn’t moving the needle on profit, clarity, or growth.

Before we started working together, Clarissa:

  • Just Found herself stuck in cycles of self-doubt, starting projects but never finishing.

  • Her brand lacked identity, point of difference, and positioning.

  • Undervalued her expertise and undercharged for services.

  • Unclear on her breakevens, profit margins and KPI’s.

  • Transitioned from a team and commercial space to working solo from home.

  • Struggled to rebuild clientele in a changed, more competitive market with outdated strategies that no longer worked.

  • Training offers unstructured - no landing page, PDF, or assets (only DMs).

Strategy:

To help Clarissa rebuild with clarity and confidence, we focused on creating strong foundations and systems that positioned her as an industry leader:

  • Brand Identity

    Defined her values, mission, point of difference, and client journey so she had a clear brand she could stand behind.

  • Client Journey Mapping

    Mapped every touchpoint in her business to ensure consistency, professionalism, and a seamless client experience.

  • Magnetic Messaging

    Developed her marketing messaging, storytelling, and copywriting skills to convert followers into paying clients.

  • Financial Clarity

    Broke down her breakeven costs and set KPI targets, giving her the numbers she needed to make smart business decisions.

  • Profitable Pricing

    Repositioned her services and training to reflect her 15 years of experience and expertise, ensuring she charged what she was worth.

  • Training Offer
    Refinement
Streamlined her training programs, messaging, and sales funnel to attract and convert the right students.

  • Signature Training Guide

    Created a professional information guide designed to deliver a unique, high-value training experience for students, showcasing her methodology, offers, and the transformations she helps them achieve.

  • Authority Positioning

    Leveraged her years of experience, testimonials, and social proof to establish her as a trusted expert and leader in the cosmetic tattoo training space.

  • Lead Generation System

    Created a lead magnet and landing page to start growing her email marketing database and nurture future students.

Results

Clarissa’s business shifted from stalled momentum to sustainable growth, with results that speak for themselves:

  • Industry Authority: Rebranded and learned how to fully leverage her personal brand, positioning herself as a leader in the cosmetic tattoo training space.

  • Revenue Growth: Consistently hitting $20K months from services alone, reflecting her expertise and profitable pricing structure.

  • Profitability: Now averaging 45-50% profit margins across all services, allowing her to reinvest into the growth of the business.

  • Booked-Out Trainings: Training dates sold out, with students eager to learn her signature cosmetic tattoo techniques.

  • Team Support: Hired a virtual assistant to handle marketing and admin, freeing up her time to focus on clients, students, and growth.

I'm so grateful my sister recommended Sammy to me, she is a super star!

Sammy is always 10steps ahead of the game in the beauty industry so she really lives up to her name Beauty Industry Leaders.

I love working with Sammy. Having her is like having a whole team as she is so efficient at how she works.

Since working with her we have revised all my prices to make sure I'm making profit. I recommend this as a MUST for anyone running a beauty business.

Sammy has helped me with a rebrand, getting my course up and running and supported me with so much more along the way.

I would highly recommend Sammy to anyone wanting to upgrade their business skills and have the support of a superior coach.

- Clarissa Visage

Your success starts for free

If you’re stuck working harder without seeing the results you deserve, know that Sophie’s story can be yours too. It all starts with a free strategy session where we map out your next best steps.

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